Category: Enterprising School Leavers | Opportunity mediation services | 23 March, 2013 - 09:01← BACK
Unemployment is arguably one of the most important social challenges facing South Africa. This “crisis” has been thrust into the forefront of our minds from the President’s State of the Nation addresses, the National Planning Commission’s findings to prominent initiatives like the Jobs Fund project. Solving this problem is however seemingly complicated with as many different solutions as there are questions. As a result DreamWorker was tasked by the Western Cape Provincial government in 2008 to setup an employment facilitation operation to act as a channel in helping unemployed people at the lower end of the economic spectrum find work.
As an organisation we looked at the holistic need and based our strategy around the concept of “work” and not just “job”, as studies showed that in the past few years of worldwide economic activity the majority of employment opportunities were through part-time work not full-time jobs. Further to this we wanted to move away from the bland and mass registration of the unemployed and to connect on a human level with each unemployed person that walked through our doors. We wanted to back up this human interaction with a sophisticated database that tracked all registration and work placement movement.
To meet these challenges we built our strategy around a quality and transparent information channel between the work seeker and work provider. To achieve this our process consisted of the following legs:
Taking up the CEO’s challenge
In the DGMT’s annual report David Harrison issued a challenge to create “catalytic potential” through the impact of our projects. With this in mind we looked at how we can enhance the work facilitation process from the current engagement, preparation, search and placement process. We have challenged ourselves to see if we can start to shift the consciousness of all the work seekers who walk though our doors from the concept of poverty into prosperity. We have developed a model called The DreamDiamond which forms part of our worker readiness programme. Through this model we challenge the participants to define their life purpose, create their dream life, find inspirational avenues and identify their true contribution. Our aim through is to make them more self-reliant and see themselves as contributors to society rather than employees.
Learning to date
The learning across many levels can be summarized thus far:
Although we have chosen a highly labour intensive and effort driven model we believe the human connection is of paramount importance in developing credibility with both the work seeker and work provider.
Since the inception of the programme we have engaged, inspired, empowered and work readied over 6500 work seekers. We have facilitated over 260 000 days of work which translates into over R35 million of wages for the unemployed. We believe this is only the beginning.
Cnr Aden Street & Tembe Street Athlone Cape Town 7764
+27 21 6964048
In this one page pitch Dreamworker summarises the challenges that they are taking on as an organisation as well as their strategy in doing so. They also explain what they are trying to do in order to increase the catalytic potential of their activities.